Mahindra Truck & Bus

Project overview

S&T Consultancy has been a trusted partner to Mahindra Powerol, a leading genset manufacturer under the Mahindra Group. Our role spans across end-to-end branding and communication support, helping Powerol maintain a strong brand presence both internally and in the market. We have worked on a diverse range of deliverables, including internal office branding, genset decals, new product decals, event branding, promotional materials, print and production, and creative mockups—all designed to reinforce Powerol’s brand identity and leadership in the energy solutions sector.

Challenges & constraints

  • Multiple brand touchpoints: Ensuring a consistent visual identity across genset decals, events, and internal spaces.

  • Technical precision: Designing decals and product branding that align with equipment specifications while maintaining aesthetic appeal.

  • Timely execution: Delivering branding materials aligned with product launches and events, often under strict timelines.

  • Engagement balance: Creating designs that resonate with both internal teams and external stakeholders.

Projects solution

S&T Consultancy provided an integrated branding solution:

  • Internal Branding – Designed office spaces that inspire employees and communicate Mahindra’s “RISE” philosophy.

  • Product Branding – Developed decals for gensets and new product lines, combining durability with high visual impact.

  • Event Branding – Delivered end-to-end creative and production support for exhibitions, conferences, and dealer events.

  • Marketing Collaterals – Produced promotional material, print assets, and mockups that extended brand presence across platforms.

Through consistent design, strategic execution, and high-quality production, we strengthened Mahindra Powerol’s brand visibility, recall, and engagement across stakeholders.

Product Branding, Product Branding, Marketing Collaterals, Event Branding