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We partnered with Endurance Technologies, India’s leading 2 and 3-wheeler auto component manufacturer, for a comprehensive brand communication deployment alongside their new product launches. Our remit included:
Defining a robust product launch strategy for 2W & 3W engine oils.
Designing innovative packaging for auto component products and engine oil.
Creating a suite of brand collaterals—catalogues, hoardings, newspaper ads—that amplified product visibility and reinforced brand identity across touchpoints.
We navigated several key challenges to ensure project success:
Market differentiation amid a competitive auto-care and component industry, where brand recall and shelf appeal are critical.
Packaging complexity requiring functional, safe, and compliant design across different product forms (components versus lubricants).
The need to create visually striking and brand-consistent collaterals that remain cohesive across diverse formats—print, outdoor, and retail.
Tight timelines, aligning packaging and collateral rollouts with product launch schedules to maximize market presence and campaign impact.
We delivered an integrated launch approach:
Go-to-market strategy for 2W & 3W engine oils.
Packaging design that balanced functionality, compliance, and brand aesthetics.
Brand collaterals—catalogues, hoardings, and newspaper ads—ensuring consistent messaging and strong market presence.
Seamless execution aligning all activities with launch timelines for maximum impact.
Brand Revamp, Product launch, Design & Packaging, Brand Collaterals
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