Epic Dip

Project overview

S&T Consultancy collaborated with Epic Dip, a fast-growing food brand specializing in dips, sauces, and chutneys, to build a strong market presence through innovative food packaging design and digital branding. Our scope included creating 50+ packaging designs across multiple product categories and launching comprehensive social media collaterals to amplify brand visibility.

By combining strategic food branding consultancy with engaging digital marketing, we positioned Epic Dip as a modern, fun, and consumer-friendly FMCG brand ready to scale in both retail and online markets.

Challenges & constraints

Extensive Product Range: Designing consistent yet distinctive packaging for 50+ SKUs across dips, sauces, and chutneys.
Category Differentiation: Standing out in the highly competitive dips and sauces packaging market dominated by established FMCG brands.
Unified Brand Identity: Ensuring visual consistency across packaging and social media branding while keeping each product unique.
Digital-first Engagement: Creating content that appeals to young, urban consumers and drives engagement on platforms like Instagram.

Projects solution

S&T Consultancy delivered a holistic branding and marketing solution for Epic Dip:

Comprehensive Packaging Design: Developed 50+ modern snack & sauce packaging designs with bold colors, flavor-driven graphics, and clear product labeling to maximize shelf appeal and consumer recall.
Health & Flavor Positioning: Highlighted product USPs such as authentic taste, versatile usage, and premium ingredients to strengthen consumer trust.
Food Branding Consistency: Built a cohesive FMCG packaging identity that can scale as the brand expands into new flavors and categories.
Social Media Collaterals: Designed and launched engaging digital creatives, campaign posts, and reels to enhance brand storytelling and build a strong online community.
Market Visibility: Combined packaging strategy with social media marketing to drive visibility across retail shelves and digital platforms simultaneously.