Edit Content
Address
305, Tejas Imperial, Bhujbal Chouk Wakad, Pune
S&T Consultancy partnered with Maizeto, an emerging snack brand, to create innovative packaging for its signature product – Corn Cones. Positioned as a healthier alternative to traditional fried snacks, Maizeto Corn Cones are gluten-free, 3D crunchy cones crafted for modern consumers.
Our role was to design packaging that not only builds strong brand identity but also delivers high shelf appeal, snack packaging differentiation, and consumer engagement in a highly competitive FMCG market. By blending strategic food branding consultancy with creative packaging execution, we helped Maizeto establish a strong visual presence in the snacking category.
Snack Packaging Differentiation: Competing with well-established snack brands that dominate shelf space.
Balancing Health & Indulgence: Highlighting the gluten-free and better-for-you aspect without losing the excitement of a fun snack.
Target Audience Alignment: Appealing to both kids (playful cone shape) and health-conscious adults.
Future-Ready Branding: Ensuring the packaging design can scale with new product launches under the Maizeto brand.
S&T Consultancy delivered a strategic snack packaging design solution tailored for the FMCG sector:
Brand Positioning through Design: Developed a bold and memorable snack packaging identity that emphasizes “Corn Cones” as a hero product.
Gluten-Free Communication: Integrated clear, front-of-pack callouts for gluten-free snacks and 3D cones to drive instant recognition.
Visual Storytelling: Designed playful yet premium graphics that highlight the unique cone shape and create a strong emotional connect with consumers.
Retail & E-commerce Optimization: Focused on modern snack packaging design with vibrant colors and high-contrast visuals for maximum visibility across supermarkets, retail shelves, and digital marketplaces.
Consistency in Food Branding: Ensured that the design reflects Maizeto’s brand values while aligning with best practices in FMCG branding consultancy.
Product Packaging, Marketing Collaterals
st@sandtconsultancy.com
Copyright © S&T Consultancy 2025 All Rights Reserved.